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THE
OATM*LK
REVOLUTION
MINOR FIGURES
Gen Z's are notorious for ignoring their lactose intolerance and being vocal about it.
How would the leading millennial oat m*ilk brand appeal to a Gen Z audience?
90% ARE FROM A GEN Z,
QUEER-FRIENDLY AUDIENCE
"MEAN GIRLS" HAS BEEN ON THE FOREFRONT OF THE RECENT Y2K REVIVAL AMONGST GEN Zs
GEN Z'S ARE THE BIGGEST
FANS OF OATM*LK
<100 LACTOSE INTOLERANCE
TWEETS/DAY
social media
*
Click here to check out
our 'X' account
*
guerilla marketing
*
print
campaign
public bathroom
"vandalism"
*
special
build
*
A pop-up bathroom to cater to the needs of lactose intolerant milk drinkers.
After their visit to the Minor Figures
porta-potty, users will leave with a 'Milk Detox' kit containing a Minor Figures branded toilet roll and a sample of our limited edition oatmilk.
detox kit
*
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